Case Study 2: We 4,869x'ed their TikTok video views
(that's not a typo)
In the bustling food industry, making a mark on TikTok can be particularly challenging. Our client, specialising in catering for parties, events, and special occasions, found themselves lost in the shuffle, struggling to garner engagement, followers, or even enquiries despite their best efforts. They turned to SIYA with the hope of revitalising their TikTok presence and connecting with thousands of potential customers.
Results With SIYA
Despite their best efforts to highlight their expertise, including frequent video postings, influencer collaborations, and paid advertisements, the client's TikTok account suffered from low engagement, stagnant follower growth, and a lack of enquiries. It seemed that no matter what strategy they employed, they couldn't captivate the TikTok audience.
Problem:
Recognising the need for a unique approach, SIYA turned to the power of storytelling, a method as timeless as cooking itself. Instead of focussing on their expertise, we highlighted the meticulous craft behind each dish, celebrated the brand through genuine endorsements from loyal customers and influencers, and emphasised their brand tone, the nostalgia of a mother's love through cooking. This approach successfully connected with thousands, elevating the client's presence significantly.
Strategic Intervention:
Results With SIYA
Dramatic Results:
The implementation of SIYA's tailored strategy showed extraordinary results in just one week, from July 23 to July 31:
Video Views: Skyrocketed by +486,823.1%, reaching a staggering 63k views, a dramatic increase from the previous month.
Profile Views: Experienced a surge of +4,276.9%, translating to 556 additional views.
Likes: Gained an impressive +3,009 likes, marking a significant uptick in engagement.
Net Followers: Grew by +3,153, an increase of +583.89%, substantially broadening the client's audience.
The journey of our client on TikTok, guided by SIYA's strategic expertise, stands as a testament to the power of storytelling and authentic brand representation in the digital age. By aligning the client's online presence with the heartfelt quality of their offerings, we not only achieved remarkable engagement metrics but also established a solid foundation for continued growth and success in the competitive food industry.
This case study underscores the effectiveness of SIYA's innovative approaches in unlocking the full potential of video formats on social media platforms for businesses aiming to make a lasting impact.
